Fine Jewellery Company which specialists in precision cut, large and calibrated polished natural sapphires from Sri Lanka, needed a video that showcased their premium range, to be played at the Beijing International Jewelry Art Biennial. I was responsible for the screenwriting, project management and general video direction for the showcase video.
My approach was to focus as much as possible on the jewellery items themselves during the limited time duration of the video, drawing the viewer’s attention to the cut and colour of the gems and highlighting key features of each piece and collection.