Entrust Securities required a content-rich, strategic corporate video to be played at sponsored events, which communicated the brand’s values to its audience.
The video also needed to give a brief introduction to the company and its subsidiaries’’ range of products and services. Being a relatively new company to the competitive finance industry, the company also wanted to increase its brand recall.
The video that was created took all these factors into consideration, and focused on communicating key messages in a visually stimulating manner. There was also a focus on getting the brand name out there, by drawing similarities with other power words that begin with ‘en’, eventually justifying the brand name Entrust.